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Corporate communication management: Considerations for its study and practice
ReviewAbstract: Introduction. This article presents an approach to the identification and definition of categories,Palabras claves:corporate communication, Corporate identity, corporate image, Corporate reputation, Management of intangiblesAutores:Diego Apolo Buenaño, Gabriela Pasquel, Lizeth Pauker, Valerie BáezFuentes:scopusDesign and visual communication: Perspectives for their approach from the corporate image
ReviewAbstract: This article develops a theoretical-conceptual reflection on the relevance of visual communication aPalabras claves:corporate communication, corporate image, design, STAKEHOLDER, VISUAL COMMUNICATIONAutores:Diego Apolo Buenaño, Fernando Zúñiga Tello, María Fernanda Moncayo RacinesFuentes:scopus