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Generation of added value through digital marketing in msmes
ArticleAbstract: Currently, Mipymes present great challenges with the accelerated technological transformation causedPalabras claves:digital marketing, MIPYMES, Value addedAutores:Aída Margarita Izquierdo Morán, Danilo Augusto Viteri Intriago, Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:googlescopusUse of neutrosophy for the detection of operational risk in corporate financial management for administrative excellence
ArticleAbstract: Operational risk is linked to the financial risks of companies. Financial risks are identified as cbPalabras claves:administrative excellence, Business success, Decision Making, FINANCIAL RISK, Neutrosophy, profitability - riskAutores:Aída Margarita Izquierdo Morán, Intriago D.A.V., Jorge Antonio Acurio Armas, Lisenia Karina Baque Villanueva, Luis Rodolfo Manosalvas Gómez, Lyzbeth Kruscthalia Álvarez Gómez, María Azucena Mendoza AlcívarFuentes:googlescopusQR codes for the promotion of tourist establishments in the canton of quevedo
ArticleAbstract: Nowadays companies and tourism need to make themselves known by different means and among them the mPalabras claves:Online marketing, STRATEGIES, TECHNOLOGY, TOURISM, “QR” codeAutores:Aída Margarita Izquierdo Morán, Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:googlescopusThe transformational leadership, sustainable key for the development of ecuadorian companies. A neutrosophic psychology approach
ArticleAbstract: The study of leadership is a fairly recurring topic in the scientific literature in recent years. SoPalabras claves:neutrosophic crisp personality, neutrosophical psychology theory, Neutrosophy, Transformational leadershipAutores:Aída Margarita Izquierdo Morán, Lisenia Karina Baque Villanueva, María Azucena Mendoza, Rosanna SalcedoFuentes:googlescopus