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BRANDING AND STRATEGIC MARKETING, FUNDAMENTAL TOOLS FOR POSITIONING A UNIVERSITY BRAND IN THE MARKETPLACE
ArticleAbstract: Undoubtedly, when talking about branding and strategic marketing, it is to recognize that they are ePalabras claves:big businessmen, organization, strategic marketingAutores:Danilo Augusto Viteri Intriago, Izquierdo Morán A.M., Lisenia Karina Baque VillanuevaFuentes:scopusCURRENT SITUATION OF YOUNG ENTREPRENEURS IN ADMINISTRATIVE MANAGEMENT ISSUES
ArticleAbstract: Nowadays, a great number of entrepreneurs, day by day go out to the streets or to their businesses tPalabras claves:Administrative Management, diagnosis, entrepreneurshipAutores:Izquierdo Morán A.M., Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:scopusMETHODOLOGICAL STRUCTURE OF A STRATEGIC PLAN TO IMPROVE SALES IN MIPYMES OF THE QUEVEDO CANTON
ArticleAbstract: Strategic planning is a very important tool that helps the management of the organization, since itPalabras claves:MIPYME, planning, Strategic direction, Strategic PlanningAutores:Aída Margarita Izquierdo Morán, Intriago D.A.V., Lisenia Karina Baque VillanuevaFuentes:scopus