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BRANDING AND STRATEGIC MARKETING, FUNDAMENTAL TOOLS FOR POSITIONING A UNIVERSITY BRAND IN THE MARKETPLACE
ArticleAbstract: Undoubtedly, when talking about branding and strategic marketing, it is to recognize that they are ePalabras claves:big businessmen, organization, strategic marketingAutores:Danilo Augusto Viteri Intriago, Izquierdo Morán A.M., Lisenia Karina Baque VillanuevaFuentes:scopusBusiness plan for the enterprises of popular and solidarity economy actors and organizations
ArticleAbstract: The primary objective of this research is to design the structure of a new business plan for the venPalabras claves:Business Plan, COMPANY, entrepreneurshipAutores:Aída Margarita Izquierdo Morán, Danilo Augusto Viteri Intriago, Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:scopusAdministrative management model for the business development of hotel barros in quevedo city
ArticleAbstract: The work presented constitutes the results obtained from the investigation of a complex examinationPalabras claves:Administrative Management, Administrative process, Decision MakingAutores:Aída Margarita Izquierdo Morán, Danilo Augusto Viteri Intriago, Guillermo Omar Verdezoto Cordova, Sergio Sixto González RodríguezFuentes:scopusGeneration of added value through digital marketing in msmes
ArticleAbstract: Currently, Mipymes present great challenges with the accelerated technological transformation causedPalabras claves:digital marketing, MIPYMES, Value addedAutores:Aída Margarita Izquierdo Morán, Danilo Augusto Viteri Intriago, Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:googlescopusMarketing strategies for the commercialization of biodegradable cleaning and cleaning products from the quibisa company
ArticleAbstract: Marketing has become a fundamental tool to market products to potential markets and position companiPalabras claves:Market, MARKETING PLAN, positioning, STRATEGIESAutores:Aída Margarita Izquierdo Morán, Danilo Augusto Viteri Intriago, Lisenia Karina Baque Villanueva, Sheylla Ariana Zambrano NavarreteFuentes:scopusPreparation of university law students on the application of the principle of innocence in traffic offenses with injuries
ArticleAbstract: This research is based on the idea of preparing university law students on the correct use of the prPalabras claves:preparation, Principle of innocence, Traffic offenses, University StudentsAutores:Arandia Zambrano J.C., Danilo Augusto Viteri Intriago, Julio César de Jesús Arrias Añez, Pamilys Milagros Moreno ArveloFuentes:scopus