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Balanced scorecard: Key tool for strategic learning and strengthening in business organizations
ArticleAbstract: The Balanced Scorecard has been conceived as a key tool in administrative management processes, becoPalabras claves:Balanced Scorecard, Management control, Organizational management, Strategic alignment, Strategic MapsAutores:Magda Francisca Cejas Martinez, Mendoza Velazco Derling José, Navarro Cejas Mercedes, Vladimir Vega FalcónFuentes:googlescopusBusiness strategy consulting on the tourist gastronomic route of the mexican territory
ArticleAbstract: A tourist gastronomic route is characterized by having the signage and the adequate conditions to bePalabras claves:Balanced Scorecard, Strategy, Tourism product, Tourist gastronomic routeAutores:Vladimir Vega FalcónFuentes:scopusValidation of causality and synthetic indicator in the balanced scorecard
ArticleAbstract: Businesses need a differentiating strategy with an effective value proposition, accompanied by a BalPalabras claves:Balanced Scorecard, Cause-effect relationships, Management control, Performance measurement, Synthetic indicatorAutores:PhD Mónica Mayorga Díaz, Raúl Comas-Rodríguez, Vladimir Vega FalcónFuentes:scopus