Handling of the Indeterminacy in the Market Segmentation of the Tourist Destination Patrimonial City of Cuenca - Ecuador

Article

Abstract: This paper aims to identify the profiles of the different segments of tourists who visit the destina

Palabras claves:

linguistic terms, Market Segmentation, Single Value Neutrosophic Sets, Tourist destination

Autores:

Aída Margarita Izquierdo Morán, MOREIRA ROSALES LOURDES VIVIANA, Óscar Rodrigo Aldaz Bombón, Sharon Dinarza Álvarez Gómez

Fuentes:

google

scopus