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Generation of added value through digital marketing in msmes
ArticleAbstract: Currently, Mipymes present great challenges with the accelerated technological transformation causedPalabras claves:digital marketing, MIPYMES, Value addedAutores:Aída Margarita Izquierdo Morán, Danilo Augusto Viteri Intriago, Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:googlescopusEvaluation of actions to implement quality management and institutional projects in UNIANDES-Quevedo University a neutrosophic approach
ArticleAbstract: The processes of quality management and human vocational training constitute an important element toPalabras claves:method, Multicriteria, Neutrosophic, Quality managementAutores:Dionisio Vitalio Ponce Ruíz, Intriago D.A.V., Lyzbeth Kruscthalia Álvarez GómezFuentes:googlescopusUse of neutrosophy for the detection of operational risk in corporate financial management for administrative excellence
ArticleAbstract: Operational risk is linked to the financial risks of companies. Financial risks are identified as cbPalabras claves:administrative excellence, Business success, Decision Making, FINANCIAL RISK, Neutrosophy, profitability - riskAutores:Aída Margarita Izquierdo Morán, Intriago D.A.V., Jorge Antonio Acurio Armas, Lisenia Karina Baque Villanueva, Luis Rodolfo Manosalvas Gómez, Lyzbeth Kruscthalia Álvarez Gómez, María Azucena Mendoza AlcívarFuentes:googlescopusQR codes for the promotion of tourist establishments in the canton of quevedo
ArticleAbstract: Nowadays companies and tourism need to make themselves known by different means and among them the mPalabras claves:Online marketing, STRATEGIES, TECHNOLOGY, TOURISM, “QR” codeAutores:Aída Margarita Izquierdo Morán, Lisenia Karina Baque Villanueva, Lyzbeth Kruscthalia Álvarez GómezFuentes:googlescopus