Strategic marketing for the business positioning of toÑito washing machine and lubricator in the quevedo canton

Article

Abstract: Currently organizations are developing competitively in the business market, where they must not onl

Palabras claves:

Action plan, Marketing mix, positioning, STRATEGIES

Autores:

Aída Margarita Izquierdo Morán, Eulisis Fraterno García Almeida, Lisenia Karina Baque Villanueva, Raúl Comas-Rodríguez

Fuentes:

scopus