Analysis of communication factors influencing customer loyalty among university students

Article

Abstract: For all types of organisations, having a portfolio of loyal customers has become the social, economi

Palabras claves:

Communication channels, Institutional affiliation, Loyalty, SERVICES, STUDENTS, university

Autores:

Andrea Victoria Velásquez Benavides, Mónica Elizabeth Abendaño Ramírez, Vanessa K. Duque-Rengel

Fuentes:

google

scopus