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Crisis Communication in Times of COVID-19: Ecuadorian university case study
Conference ObjectAbstract: This exploratory study was born in order to identify the potential and effectiveness of social mediaPalabras claves:covid-19, Crisis Communication, ECUADOR, Social media, universityAutores:Karina Paola Valarezo Gonzalez, Vanessa K. Duque-RengelFuentes:googlescopusGovernment communication on Twitter during the COVID-19 pandemic in Ecuador
Conference ObjectAbstract: The management of government communication in crisis situations is a key piece to guarantee the emisPalabras claves:CORONAVIRUS, Crisis management, ecuadorian government, Social mediaAutores:Carmelo Márquez-Domínguez, Ketty Daniela Calva-Cabrera, Vanessa K. Duque-RengelFuentes:googlescopusRelationship between the use of social media of the universities of Ecuador Vs. the consumption of millennials
Conference ObjectAbstract: The objectives of this study are A) To analyze the scope of the communication management strategiesPalabras claves:COMMUNICATION, MILLENNIALS, Social media, universitiesAutores:Andrea Victoria Velásquez Benavides, Jhon Rodriguez-Castillo, Mónica Elizabeth Abendaño Ramírez, Vanessa K. Duque-RengelFuentes:googlescopus