Social marketing and its impact on consumer behavior

Article

Abstract: This article seeks to determine the effects of social marketing on consumer buying behavior. For thi

Palabras claves:

buying behavior, consumer, corporate image, Social marketing

Autores:

Jorge Manuel Cueva-Estrada, Nicolás Sumba Nacipucha, Stella Paola Delgado Figueroa

Fuentes:

google

scopus