Mostrando 10 resultados de: 29
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Frontiers in Psychology(3)
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2019 IEEE Technology and Engineering Management Conference, TEMSCON 2019(1)
Academy of Accounting and Financial Studies Journal(1)
Academy of Strategic Management Journal(1)
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Dirección general(13)
Publicidad y relaciones públicas(11)
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Juegos y deportes al aire libre(4)
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A public service management model as an antecedent for citizen satisfaction and fiscal policy
ArticleAbstract: Purpose: The study of citizens' perceptions of the performance of public services and their relationPalabras claves:happiness, management, public marketing, public service, SEM model, TAXESAutores:Estela Núñez-Barriopedro, López-Sanz J.M., Loranca-Valle M.C., Penelas-Leguía A.Fuentes:scopusCreativity as an indicator of business competitiveness in the Mexican advertising landscape
ArticleAbstract: Advertisement rankings have a high repercussion in the advertising industry. Creativity is one of thPalabras claves:Advertising agencies, COMPETITIVENESS, positioning, Ranking creativity, TendencyAutores:Estela Núñez-Barriopedro, García-Martín J., Rafael Ravina-RipollFuentes:scopusCreativity: An intangible capital generating competitive quality in the Spanish advertising industry
ArticleAbstract: Advertising rankings have a high impact on the advertising industry, where creativity is one of thePalabras claves:Advertising agencies, COMPETITIVENESS, creativity, positioning, RANKINGAutores:Estela Núñez-Barriopedro, Rafael Ravina-Ripoll, Tobar Pesantez Luis BayardoFuentes:scopusGestión de calidad como estrategia clave de la felicidad en el deporte federado
ArticleAbstract: La relación entre el deporte y la felicidad es un hecho probado en multitud de ocasiones. El ejercicPalabras claves:calidad percibida; perceived quality, Confianza; Trust, DEPORTE; SPORT, federaciones; federations, felicidad; happiness, kárate; karate, relaciones sociales; social relationships, satisfacción; satisfactionAutores:Cristina Loranca Valle, Estela Núñez-Barriopedro, Pedro Cuesta-ValiñoFuentes:rraaeEmployee happiness in the industry 4.0 Era: Insights from the spanish industrial sector
Conference ObjectAbstract: In recent years, the study of organizational and employee happiness has become a prevalent and increPalabras claves:Employee Happiness, income, industry 4.0, Spanish Case Study, work-life balanceAutores:E. A.T., Estela Núñez-Barriopedro, Evans R.D., Rafael Ravina-RipollFuentes:scopusDigitalization in B2B marketing: omnichannel management from a PLS-SEM approach
ArticleAbstract: Purpose: The purpose of this paper is to establish a reference model that will allow us to understanPalabras claves:Business-to-business, Customer experience, Customer loyalty, Digitalization, Industrial buyer, Industrial purchasing, Loyalty, Omnichannel managementAutores:Alonso-Garcia J., Cuesta-Valiño P., Estela Núñez-Barriopedro, Pablo-Martí F.Fuentes:scopusNew Trends in Marketing Aimed at the Fourth Sector in the Fashion Industry
Book PartAbstract: In the current environment, markets are becoming increasingly globalized and more competitive. So, oPalabras claves:ECOALF, Fashion industry, Fourth Sector, MARKETING, SustainabilityAutores:Estela Núñez-Barriopedro, Llombart Tárrega M.D.Fuentes:scopusHappiness Management: A Culture to Explore From Brand Orientation as a Sign of Responsible and Sustainable Production
ArticleAbstract: The overarching call to action represented by the sustainable development goals (SDGs) calls for newPalabras claves:Behaviours, brand orientation, happiness management, Norms, responsible, Sem, sustainable production, VALUESAutores:Almorza-Gomar D., Estela Núñez-Barriopedro, Rafael Ravina-Ripoll, Tobar Pesantez Luis BayardoFuentes:scopusHappiness perception in Spain, a SEM approach to evidence from the sociological research center
ArticleAbstract: In the current study, we examined the relationship between perceived person happiness and factors thPalabras claves:ECONOMIC SITUATION, happiness, life satisfaction, Political situation, Sem, Socio-demographic characteristicsAutores:E. A.T., Estela Núñez-Barriopedro, Rafael Ravina-RipollFuentes:scopusHow Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful
ArticleAbstract: Federations are concerned about attracting new sportsmen and sportswomen and increasing the number oPalabras claves:Commitment, Consumer satisfaction, engagement, happiness, Loyalty, meaningful, Quality, SemAutores:Cuesta-Valiño P., Estela Núñez-Barriopedro, Rafael Ravina-Ripoll, Rodríguez P.G.Fuentes:scopus