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CREAMINKA: An intelligent ecosystem based on ontologies and artificial intelligence to manage research processes, knowledge generation and scientific production in higher education
Conference ObjectAbstract: According to the latest estimates of the World Bank, up to 2013 there were 2’184.419.897 scientificPalabras claves:KNOWLEDGE MANAGEMENT, Ontologies, RESEARCH, scientific articlesAutores:Adrián Narváez, Daniel Pulla-Sánchez, Docente UPS, Jorge Galán-Mena, Juan Pablo Salgado-Guerrero, Vladimir Robles-BykbaevFuentes:googlescopusService quality analysis of universities in Cuenca, Ecuador
ArticleAbstract: This study analyzes the service quality in universities based on users' level of satisfaction of thePalabras claves:consumer behavior, Customer satisfaction, Educational marketing, Quality service, Services marketingAutores:Adrián Narváez, Adriana Vallejo, Efstathios StefosFuentes:scopusTHE EFFECTIVENESS OF APPLYING STORYTELLING IN ADVERTISING SPOTS
ArticleAbstract: The present paper aims to determine the effectiveness of applying storytelling in advertising. The tPalabras claves:Autores:Adrián Narváez, Adriana Vallejo, Efstathios Stefos, María Banegas, Mercy GuamánFuentes:scopus