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Service quality analysis of universities in Cuenca, Ecuador
ArticleAbstract: This study analyzes the service quality in universities based on users' level of satisfaction of thePalabras claves:consumer behavior, Customer satisfaction, Educational marketing, Quality service, Services marketingAutores:Adrián Narváez, Adriana Vallejo, Efstathios StefosFuentes:scopusTHE EFFECTIVENESS OF APPLYING STORYTELLING IN ADVERTISING SPOTS
ArticleAbstract: The present paper aims to determine the effectiveness of applying storytelling in advertising. The tPalabras claves:Autores:Adrián Narváez, Adriana Vallejo, Efstathios Stefos, María Banegas, Mercy GuamánFuentes:scopus