Mostrando 6 resultados de: 6
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International Journal of Environmental Research and Public Health(2)
Academy of Accounting and Financial Studies Journal(1)
Energies(1)
Espacios(1)
Happiness Management and Social Marketing: A Wave of Sustainability and Creativity(1)
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Dirección general(5)
Publicidad y relaciones públicas(3)
Comercio, comunicaciones, transporte(2)
Interacción social(2)
Otros problemas y servicios sociales(2)
Origen
scopus(6)
Children, media and food. A new paradigm in food advertising, social marketing and happiness management
ArticleAbstract: The growing number of children who are obese or overweight in certain countries or geographical areaPalabras claves:Advertising, childhood, HEALTH, media, PAOS Code, televisionAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopusBusiness and energy efficiency in the age of industry 4.0: The hulten, broweus and Van Dijk sensory marketing model applied to spanish textile stores during the COVID-19 crisis
ArticleAbstract: Strategic and tactical factors come into play in shop competitiveness where, in addition to the prodPalabras claves:covid-19, industry 4.0, Merchandising, Retail, Sensory marketingAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopusCreativity as an indicator of business competitiveness in the Mexican advertising landscape
ArticleAbstract: Advertisement rankings have a high repercussion in the advertising industry. Creativity is one of thPalabras claves:Advertising agencies, COMPETITIVENESS, positioning, Ranking creativity, TendencyAutores:Estela Núñez-Barriopedro, García-Martín J., Rafael Ravina-RipollFuentes:scopusCreativity: An intangible capital generating competitive quality in the Spanish advertising industry
ArticleAbstract: Advertising rankings have a high impact on the advertising industry, where creativity is one of thePalabras claves:Advertising agencies, COMPETITIVENESS, creativity, positioning, RANKINGAutores:Estela Núñez-Barriopedro, Rafael Ravina-Ripoll, Tobar Pesantez Luis BayardoFuentes:scopusFood and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective
ArticleAbstract: Eating Disorders (ED) and obesity are a pandemic in developed and developing societies. In 2018, SpaPalabras claves:Advertising, CHILDREN, Educommunication, FOOD, happiness management, HEALTH, MOBILE DEVICES, Social marketingAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopusHappiness management and social marketing: A wave of sustainability and creativity
BookAbstract: In these moments of health crisis, happiness management and social marketing are not teaching that iPalabras claves:Autores:Galiano-Coronil A., Marchena-Domínguez J., Rafael Ravina-Ripoll, Tobar-Pesantenz L.B.Fuentes:scopus