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Creativity as an indicator of business competitiveness in the Mexican advertising landscape
ArticleAbstract: Advertisement rankings have a high repercussion in the advertising industry. Creativity is one of thPalabras claves:Advertising agencies, COMPETITIVENESS, positioning, Ranking creativity, TendencyAutores:Estela Núñez-Barriopedro, García-Martín J., Rafael Ravina-RipollFuentes:scopusFactors Affecting Corporate Happiness within Technology-Based Firms in Andalucia
Conference ObjectAbstract: Studies on corporate happiness have emerged as a new approach to management and productivity. The thPalabras claves:Happiness Economics, Technology-based firms, Wellness TheoryAutores:E. A.T., Evans R.D., Galiano-Coronil A., Rafael Ravina-RipollFuentes:scopusEntrepreneurial culture, corporate imagen and export performance: An empirical study
ArticleAbstract: The analysis of a company's internal capacities is one of the most striking challenges of business mPalabras claves:Actividad exportadora, corporate image, Cultura Emprendedora, Empresa Exportadora, Entrepreneurial culture, Export activity, IMAGEN CORPORATIVA, Innovative behaviour, Manufacturing SMEs, Orientación innovadora, Sostenibilidad , Sustainable behaviourAutores:Galiano-Coronil A., Rafael Ravina-Ripoll, Villena-Manzanares F.Fuentes:scopusLa creatividad en el sector turístico americano y europeo: Caso Croacia
ArticleAbstract: El turismo cinematográfico se ha estudiado durante décadas como un fenómeno que puede resultar benefPalabras claves:Creatividad; Creativity, demanda; demand, MARKETING; MARKETING, satisfacción; satisfaction, televisión; television, turismo; tourismAutores:Estela Núñez-Barriopedro, Josué Ruiz-López, Rafael Ravina-RipollFuentes:rraae