Mostrando 4 resultados de: 4
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Doxa Comunicacion(1)
Happiness Management and Social Marketing: A Wave of Sustainability and Creativity(1)
Journal of Management Development(1)
Revista Venezolana de Gerencia(1)
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Publicidad y relaciones públicas(3)
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Costura, confección y vida personal(1)
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scopus(4)
Corporate visual identity of financial institutions in Spain: iconographic-symbolic web content analysis
ArticleAbstract: This research examines the visual identity of the 72 leading financial institutions operating in SpaPalabras claves:banking, Corporate visual identity, Financial sector, graphic identity, ImageAutores:Luis Miguel Romero-Rodríguez, Ortiz Ramos M., Sanz Peralta A.Fuentes:scopusDigital market behavior regarding sustainable fashion: Case study of spanish influencers
ArticleAbstract: This research aims to examine the role played by some women’s clothing fashion influencers in SpainPalabras claves:Circular economy, FASHION, influencers, MARKETING, Sustainability, YouTubersAutores:Castillo-Abdul B., Erika Lucía González Carrión, Luis Miguel Romero-RodríguezFuentes:scopusToward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
ArticleAbstract: Purpose: This study examines the research that has been conducted on user-generated advertising contPalabras claves:Advertising, Branded Content, MARKETING, Social mediaAutores:Castillo-Abdul B., Luis Miguel Romero-RodríguezFuentes:scopusYouTubers as influencers in the responsible promotion and Happiness management of fashion brands
Book PartAbstract: Companies today are striving to manage sustainable business models in their production and promotionPalabras claves:FASHION, happiness management, influencers, MARKETING, Sustainability, YouTubersAutores:Castillo-Abdul B., Luis Miguel Romero-RodríguezFuentes:scopus