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Happiness Management and Social Marketing: A Wave of Sustainability and Creativity(1)
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Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok
ArticleAbstract: Purpose: This study aims to analyze the content on corporate social responsibility (CSR) of Gucci, PPalabras claves:Corporate social responsibility, Fashion brands, Social media, SustainabilityAutores:Castillo-Abdul B., Luis Miguel Romero-Rodríguez, Ortega Fernandez E.Fuentes:scopusCorporate visual identity of financial institutions in Spain: iconographic-symbolic web content analysis
ArticleAbstract: This research examines the visual identity of the 72 leading financial institutions operating in SpaPalabras claves:banking, Corporate visual identity, Financial sector, graphic identity, ImageAutores:Luis Miguel Romero-Rodríguez, Ortiz Ramos M., Sanz Peralta A.Fuentes:scopusCoworking spaces and virtual learning communities in Social Networks: Case Study of #ElClaustroDeIG on Instagram
ArticleAbstract: Social networks are consolidated as spaces for the exchange of valuable content. It is not surprisinPalabras claves:Collaborative learning, Informal Learning, learning communities, Social media, Teacher professional developmentAutores:Gómez-Martínez R., Luis Miguel Romero-RodríguezFuentes:scopusGamified platform framing for entrepreneur competencies
ArticleAbstract: The study aims to reveal the need to propose a digital network where entrepreneurs can disseminate tPalabras claves:competencies, Entrepreneurial skills, Gamification, innovation, PlatformAutores:Ángel Torres-Toukoumidis, Chaljub J., Docente UPS, Juan Pablo Salgado, Juan Pablo Salgado-Guerrero, Luis Miguel Romero-Rodríguez, Mario Cajamarca, Vladimir Robles-BykbaevFuentes:googlescopusEntrepreneurship competencies in energy sustainability MOOCs
ArticleAbstract: Purpose: Massive open online courses (MOOCs) have been gaining popularity as non-formal lifelong leaPalabras claves:Energy sustainability, Entrepreneurship competencies, ENTREPRENEURSHIP EDUCATION, higher education, MoocAutores:De Galindo M.D.J.B.H., Luis Miguel Romero-Rodríguez, Maria Soledad Ramirez-MontoyaFuentes:scopusOK, Boomer: New Users, Different Platforms, New Challenges
OtherAbstract: The popularization of new interaction spaces brings new narratives and social phenomena that merit aPalabras claves:CENTENNIALS, Digital Media, facebook, influencers, Instagram, millenials, online participation, SOCIAL NETWORKS, TIKTOK, YOUTUBEAutores:Berlanga-Fernández I., Luis Miguel Romero-Rodríguez, Tejedor-Calvo S.Fuentes:scopusGuest editorial: Happiness management: key factors for sustainability and organizational communication in the age of Industry 4.0
OtherAbstract:Palabras claves:Autores:E. A.T., Luis Miguel Romero-Rodríguez, Rafael Ravina-RipollFuentes:scopusIntegrated theoretical gamification model in E-learning environments (E-MIGA)
ArticleAbstract: The presence of game elements on the educational context, specifically on the E-learning modalities,Palabras claves:Distance-learning, Educational game, Educational technologies, Model construction, New TechnologiesAutores:Ángel Torres-Toukoumidis, Björk S., Luis Miguel Romero-Rodríguez, Pérez-Rodríguez M.A.Fuentes:scopusValidation of instruments to measure social entrepreneurship competence. the OpenSocialLab project
Conference ObjectAbstract: Education within universities should consider the promotion of training activities aimed at trainingPalabras claves:COMPETENCE, Educational Innovation, Measurement, Social entrepreneurship, STUDENTSAutores:Gonzalez-Garcia A., Luis Miguel Romero-Rodríguez, Maria Soledad Ramirez-Montoya, ROMERO-RODRÍGUEZ J.M.Fuentes:scopusYouTubers as influencers in the responsible promotion and Happiness management of fashion brands
Book PartAbstract: Companies today are striving to manage sustainable business models in their production and promotionPalabras claves:FASHION, happiness management, influencers, MARKETING, Sustainability, YouTubersAutores:Castillo-Abdul B., Luis Miguel Romero-RodríguezFuentes:scopus