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Happiness Management and Social Marketing: A Wave of Sustainability and Creativity(1)
Heliyon(1)
International Journal of Environmental Research and Public Health(1)
Media and Communication(1)
Observatorio(1)
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Interacción social(4)
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Girl YouTubers: Interaction, creation, educational content and emotions during COVID-19 confinement
ArticleAbstract: The COVID-19 pandemic forced absolute confinement in Spain from March 15 to July 21, 2020. On the otPalabras claves:Content creators, emotions, influencers, Kids, video blog, YOUTUBEAutores:Galisteo A.R., Gil-Quintana J., Luis Miguel Romero-RodríguezFuentes:scopusDigital market behavior regarding sustainable fashion: Case study of spanish influencers
ArticleAbstract: This research aims to examine the role played by some women’s clothing fashion influencers in SpainPalabras claves:Circular economy, FASHION, influencers, MARKETING, Sustainability, YouTubersAutores:Castillo-Abdul B., Erika Lucía González Carrión, Luis Miguel Romero-RodríguezFuentes:scopusOK, Boomer: New Users, Different Platforms, New Challenges
OtherAbstract: The popularization of new interaction spaces brings new narratives and social phenomena that merit aPalabras claves:CENTENNIALS, Digital Media, facebook, influencers, Instagram, millenials, online participation, SOCIAL NETWORKS, TIKTOK, YOUTUBEAutores:Berlanga-Fernández I., Luis Miguel Romero-Rodríguez, Tejedor-Calvo S.Fuentes:scopusKid influencers in Spain: understanding the themes they address and preteens' engagement with their YouTube channels
ArticleAbstract: This research analyses the contents of the videos of the ten Spanish children's YouTube channels witPalabras claves:childhood, Content creation, Digital engagement, influencers, Online content creators, Produsage, Social scienceAutores:Ana Larrea-Ayala, Castillo-Abdul B., Luis Miguel Romero-RodríguezFuentes:googlescopusYouTubers as influencers in the responsible promotion and Happiness management of fashion brands
Book PartAbstract: Companies today are striving to manage sustainable business models in their production and promotionPalabras claves:FASHION, happiness management, influencers, MARKETING, Sustainability, YouTubersAutores:Castillo-Abdul B., Luis Miguel Romero-RodríguezFuentes:scopus‘How to Botox’ on YouTube: Influence and Beauty Procedures in the Era of User-Generated Content
ArticleAbstract: The current media environment is complex and has important effects on all aspects of life, includingPalabras claves:BÓTOX, influencers, Social media, SOCIAL NETWORKS, Tutorial, YOUTUBEAutores:Castillo-Abdul B., Jaramillo-Dent D., Luis Miguel Romero-RodríguezFuentes:scopus