Inexpensive marketing tools for SMEs

Conference Object

Abstract: Today small and medium-sized enterprises (SMEs) play a key role in the economy and are considered th

Palabras claves:

competitive advantage, Costumer segmentation, Database marketing, GEOMARKETING, RFM model

Autores:

Datzania Villao, Luis Miguel Mazón, Marcelo Leon, Maria Fernanda Augusto, Teresa Guarda, Vitor J.A., Yovany Salazar Estrada

Fuentes:

google

scopus