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Advances in Intelligent Systems and Computing(1)
Smart Innovation, Systems and Technologies(1)
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scopus(2)
Bibliometrics and Science Mapping of Digital Marketing
Conference ObjectAbstract: This research paper focuses on marketing areas and specifically in the field of digital marketing. MPalabras claves:bibliometric, digital marketing, influencers, science mappingAutores:Homero Rodríguez-Insuasti, Marcelo Leon, Nestor Montalvan-Burbano, Vitor J.A.Fuentes:scopusInfluence of social networks from cellphones to choose restaurants, Salinas – 2016
Conference ObjectAbstract: Inclusion of technology as part of business strategies has made consumers have other tools that helpPalabras claves:Consumer marketing, Consumer research, SOCIAL NETWORKSAutores:Homero Rodríguez-Insuasti, Jeyco Macías, Nestor Montalvan-Burbano, René Faruk Garzozi-PincayFuentes:scopus