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Marketing knowledge management model
Conference ObjectAbstract: Database marketing (DBM) refers to the use of information databases to support marketing activitiesPalabras claves:Business intelligence, Data Mining, Database marketing, Knowledge discovery from databasesAutores:Jacqueline Bacilio, Marcelo Leon, Maria Fernanda Augusto, Teresa Guarda, Vaca H.P., Walter Orozco, Washington Torres, Washington Torres G.Fuentes:googlescopusTeaching Effectiveness: An Innovative Evaluation Model
Conference ObjectAbstract: The evaluation of teaching effectiveness is an important process of higher educational institutions.Palabras claves:Education, Evaluation, Knowledge RepresentationAutores:Fernández A., Rodríguez-García M.Á., Walter OrozcoFuentes:scopus