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Inexpensive marketing tools for SMEs
Conference ObjectAbstract: Today small and medium-sized enterprises (SMEs) play a key role in the economy and are considered thPalabras claves:competitive advantage, Costumer segmentation, Database marketing, GEOMARKETING, RFM modelAutores:Datzania Villao, Luis Miguel Mazón, Marcelo Leon, Maria Fernanda Augusto, Teresa Guarda, Vitor J.A., Yovany Salazar EstradaFuentes:googlescopusSmart Hospitality: Opportunities and Challenges from Stakeholder Perspective in Santa Elena Province
Conference ObjectAbstract: Currently, staying in a hotel is very different from how it was in the past, this happens thanks toPalabras claves:Challenges, Smart hospitality, STAKEHOLDERAutores:Andrés Padilla, Datzania Villao, Luis Miguel Mazón, Soraya LinzánFuentes:scopusThe Impact of TikTok on Digital Marketing
Conference ObjectAbstract: Social media currently has a high number of users, resulting in changes in behavior and relationshipPalabras claves:audience, digital marketing, influencers, Social media, TikTokerAutores:Lopes I.M., Luis Miguel Mazón, Maria Fernanda Augusto, Oliveira P., Teresa Guarda, Vitor J.A.Fuentes:scopus