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EAI/Springer Innovations in Communication and Computing(1)
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scopus(2)
The Impact of TikTok on Digital Marketing
Conference ObjectAbstract: Social media currently has a high number of users, resulting in changes in behavior and relationshipPalabras claves:audience, digital marketing, influencers, Social media, TikTokerAutores:Lopes I.M., Luis Miguel Mazón, Maria Fernanda Augusto, Oliveira P., Teresa Guarda, Vitor J.A.Fuentes:scopusTourist Reactivation Through Digital Marketing in the Communities of Santa Elena Province: Opportunities and Challenges
Book PartAbstract: The tourism sector is constantly changing, much more now that the reactivation of the sector dependsPalabras claves:Challenges, digital marketing, Tourism sectorAutores:Andrés Padilla, Datzania Villao, Luis Miguel Mazón, Soraya LinzánFuentes:scopus