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Communication and Marketing in Ecuadorian Universities
Conference ObjectAbstract: The corporate image is the mental image that individuals have of organizations, and which is construPalabras claves:Academic products, corporate image, University marketingAutores:Arturo Clery, Francisco Jorge Morán, Francisco Lenín Morán, Francisco Moran Peña, Karlita Thayz Rodriguez Guale, Lilian Molina Benavides, Milton GonzálezFuentes:googlescopusCommunication of the Quality of Higher Education Institutions of Ecuador
Conference ObjectAbstract: The objective of this work was to determine the fulfillment of the attributions and functions of thePalabras claves:COMMUNICATION, Quality, universityAutores:Arturo Clery, Guillermo Santa-María, Lilian Molina Benavides, Rey C.Fuentes:scopus