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Advances in Intelligent Systems and Computing(2)
Communications in Computer and Information Science(1)
Iberian Conference on Information Systems and Technologies, CISTI(1)
Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)(1)
Smart Innovation, Systems and Technologies(1)
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Ciencias de la computación(3)
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Bibliometrics and Science Mapping of Digital Marketing
Conference ObjectAbstract: This research paper focuses on marketing areas and specifically in the field of digital marketing. MPalabras claves:bibliometric, digital marketing, influencers, science mappingAutores:Homero Rodríguez-Insuasti, Marcelo Leon, Nestor Montalvan-Burbano, Vitor J.A.Fuentes:scopusBusiness intelligence pervasive systems: BIPS model
Conference ObjectAbstract: Globalization, stalled economy, saturated markets, fierce competition, technological innovation, intPalabras claves:BIPS model, business intelligence systems, Pervasive business intelligenceAutores:Eduardo Pomboza, Jorge Alvarez, Marcelo Leon, Maria Fernanda Augusto, Marjorie Pesantes, Óscar Barrionuevo, Teresa GuardaFuentes:scopusA Pbkp_redictive Model for the Detection of Clients Suspicious Behavior
Conference ObjectAbstract: The purpose of this work is to identify the suspicious behavior of the clients of a financial institPalabras claves:Alerts, Machine learning, pbkp_redictive analysis, Rules-based systems, Transactional movementsAutores:Echeverria F., Fidel Shagñay, Marcelo Leon, Rivas C.Fuentes:scopusInexpensive marketing tools for SMEs
Conference ObjectAbstract: Today small and medium-sized enterprises (SMEs) play a key role in the economy and are considered thPalabras claves:competitive advantage, Costumer segmentation, Database marketing, GEOMARKETING, RFM modelAutores:Datzania Villao, Luis Miguel Mazón, Marcelo Leon, Maria Fernanda Augusto, Teresa Guarda, Vitor J.A., Yovany Salazar EstradaFuentes:googlescopusMarketing knowledge management model
Conference ObjectAbstract: Database marketing (DBM) refers to the use of information databases to support marketing activitiesPalabras claves:Business intelligence, Data Mining, Database marketing, Knowledge discovery from databasesAutores:Jacqueline Bacilio, Marcelo Leon, Maria Fernanda Augusto, Teresa Guarda, Vaca H.P., Walter Orozco, Washington Torres, Washington Torres G.Fuentes:googlescopusPervasive business intelligence: A key success factor for business
ArticleAbstract: Today the strategic significance of information is fundamental to any organization. With the intensiPalabras claves:Autores:Datzania Villao, Filipe Jorge Mota Pinto, Marcelo Leon, Maria Fernanda Augusto, Óscar Barrionuevo, Teresa GuardaFuentes:scopusThe Impact of Cloud Computing and Virtualization on Business
Conference ObjectAbstract: In the begin cloud computing was seen as a thing of “startup” and visionary users, but nowadays it iPalabras claves:Business impact, CLOUD COMPUTING, Security issues, VirtualizationAutores:Costa I., Datzania Villao, Marcelo Leon, Maria Fernanda Augusto, Pedro Oliveira, Teresa GuardaFuentes:scopus