Mostrando 3 resultados de: 3
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Publisher
Advances in Intelligent Systems and Computing(2)
EAI/Springer Innovations in Communication and Computing(1)
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Dirección general(2)
Economía de la tierra y la energía(1)
Otros problemas y servicios sociales(1)
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scopus(3)
Inexpensive marketing tools for SMEs
Conference ObjectAbstract: Today small and medium-sized enterprises (SMEs) play a key role in the economy and are considered thPalabras claves:competitive advantage, Costumer segmentation, Database marketing, GEOMARKETING, RFM modelAutores:Datzania Villao, Luis Miguel Mazón, Marcelo Leon, Maria Fernanda Augusto, Teresa Guarda, Vitor J.A., Yovany Salazar EstradaFuentes:googlescopusMarketing knowledge management model
Conference ObjectAbstract: Database marketing (DBM) refers to the use of information databases to support marketing activitiesPalabras claves:Business intelligence, Data Mining, Database marketing, Knowledge discovery from databasesAutores:Jacqueline Bacilio, Marcelo Leon, Maria Fernanda Augusto, Teresa Guarda, Vaca H.P., Walter Orozco, Washington Torres, Washington Torres G.Fuentes:googlescopusWater Management in the Territorial Development Organization Plans of the Provinces of Bolívar and Cañar
Book PartAbstract: Land use planning is a tool to ensure the use of resources in the quality of life of people throughPalabras claves:CITIES, Decision-making, ENVIRONMENTAL MANAGEMENT, internet of things, Local actors, Management models, PDOTs, social well-being, STAKEHOLDERS, Sustainable Development, Territorial intelligence, Territorial Organization Plans, Water management, Water pollution, Water resourcesAutores:Ayala J., Juan Carlos Pérez Briceño, Juan Pérez-Briceño, Lozano L.A., Marcelo LeonFuentes:googlescopus