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scopus(41)
ChatBots and Business Strategy
Conference ObjectAbstract: New technologies emerge every day, and existing ones are improving. Due to this improvement, chatbotPalabras claves:Artificial Intelligence, business strategy, ChatBot, Machine learning, Natural Language processing, Neural networksAutores:Maria Fernanda Augusto, Teresa GuardaFuentes:googlescopusCompetitive advantage in e-commerce: The case of database marketing
Conference ObjectAbstract: In the contemporary competitive environment, the way that organizations generate, manipulate, selectPalabras claves:competitive advantage, Database marketing, E-CommerceAutores:Maria Fernanda Augusto, Silva C., Teresa GuardaFuentes:googlescopusAugmented Analytics an Innovative Paradigm
Conference ObjectAbstract: Business intelligence (BI) and analytics are a set of techniques, methodologies, and tools used in tPalabras claves:Artificial Intelligence, Augmented analytics, Business intelligence, Machine learning, Natural Language processingAutores:Lopes I.M., Teresa GuardaFuentes:googlescopusBig Data Analytics to Measure the Performance of Higher Education Students with Online Classes
Conference ObjectAbstract: The pandemic that hit the world in 2020 created a transition period from classes to an e-learning enPalabras claves:BIG DATA, Data Analysis, OLAP cube, Unstructured DataAutores:Campos F., Portela F., Santos M.F., Teresa GuardaFuentes:googlescopusBotnets the cat-mouse hunting
Conference ObjectAbstract: The evolution of information and communication technology and the exponential growth of the InternetPalabras claves:Advanced Malware Protection, Botnets, Cyber Security, MalwareAutores:Freddy Villao, Freddy Villao Santos, Samuel Baldomero Bustos Gaibor, Teresa Guarda, Washington Torres, Washington Torres G.Fuentes:googlescopusA deep learning system for health care IoT and smartphone malware detection
ArticleAbstract: The use of smart and connected devices, such as Android and Internet of Things (IoT) have increasedPalabras claves:deep learning, Feature detector, Malware detectionAutores:Amin M., Anwar S., Shehwar D., Tanveer T.A., Teresa Guarda, Ullah A.Fuentes:googlescopusA framework proposal for ontologies usage in marketing databases
Conference ObjectAbstract: The knowledge extraction in databases has being known as a long term and interactive project. NevertPalabras claves:Data Mining, DATABASES, MARKETING, OntologiesAutores:Filipe Jorge Mota Pinto, Gago P., Teresa GuardaFuentes:googlescopusDeterministic and Stochastic Simulation of the COVID-19 Epidemic with the SEIR Model
Conference ObjectAbstract: This work regards the simulation of the spread of the COVID-19 disease in a community by applying thPalabras claves:covid-19, Numerical simulations, SEIR modelAutores:Balsa C., Lopes I.M., Rufino J., Teresa GuardaFuentes:googlescopusData pre-processing issues: A case study for database marketing
Conference ObjectAbstract: An effective marketing database as part of CRM system will enable us to analyze the data, to find ouPalabras claves:Customer relationship management, Data Mining, Database marketing, Knowledge discovery from databasesAutores:Filipe Jorge Mota Pinto, Teresa GuardaFuentes:googlescopusDatabase marketing tools for SMEs: The case of RFM model
Conference ObjectAbstract: Small and medium-sized enterprises (SMEs) are the engines of global economic growth. In the today coPalabras claves:Database marketing, RFM model, smes, Ve advantageAutores:Costa A., Lourenço J., Maria Fernanda Augusto, Silva C., Sousa A., Teresa GuardaFuentes:googlescopus