Database marketing tools for SMEs: The case of RFM model

Conference Object

Abstract: Small and medium-sized enterprises (SMEs) are the engines of global economic growth. In the today co

Palabras claves:

Database marketing, RFM model, smes, Ve advantage

Autores:

Costa A., Lourenço J., Maria Fernanda Augusto, Silva C., Sousa A., Teresa Guarda

Fuentes:

google

scopus