Mostrando 10 resultados de: 15
Filtros aplicados
Publisher
Iberian Conference on Information Systems and Technologies, CISTI(4)
Advances in Intelligent Systems and Computing(3)
Advances in Intelligent and Soft Computing(1)
CEUR Workshop Proceedings(1)
Communications in Computer and Information Science(1)
Área temáticas
Ciencias de la computación(4)
Programación informática, programas, datos, seguridad(3)
Publicidad y relaciones públicas(3)
Economía(2)
Geografía y viajes(2)
ChatBots and Business Strategy
Conference ObjectAbstract: New technologies emerge every day, and existing ones are improving. Due to this improvement, chatbotPalabras claves:Artificial Intelligence, business strategy, ChatBot, Machine learning, Natural Language processing, Neural networksAutores:Maria Fernanda Augusto, Teresa GuardaFuentes:googlescopusCompetitive advantage in e-commerce: The case of database marketing
Conference ObjectAbstract: In the contemporary competitive environment, the way that organizations generate, manipulate, selectPalabras claves:competitive advantage, Database marketing, E-CommerceAutores:Maria Fernanda Augusto, Silva C., Teresa GuardaFuentes:googlescopusBusiness intelligence pervasive systems: BIPS model
Conference ObjectAbstract: Globalization, stalled economy, saturated markets, fierce competition, technological innovation, intPalabras claves:BIPS model, business intelligence systems, Pervasive business intelligenceAutores:Eduardo Pomboza, Jorge Alvarez, Marcelo Leon, Maria Fernanda Augusto, Marjorie Pesantes, Óscar Barrionuevo, Teresa GuardaFuentes:scopusDatabase marketing tools for SMEs: The case of RFM model
Conference ObjectAbstract: Small and medium-sized enterprises (SMEs) are the engines of global economic growth. In the today coPalabras claves:Database marketing, RFM model, smes, Ve advantageAutores:Costa A., Lourenço J., Maria Fernanda Augusto, Silva C., Sousa A., Teresa GuardaFuentes:googlescopusGeographic market intelligence as a competitive advantage
Conference ObjectAbstract: Advances in information and communication technologies are providing more and more alternative waysPalabras claves:competitive advantage, crowdsourcing, Geographic information systems, GEOMARKETING, Spatial Data WarehousesAutores:Lopes I.M., Maria Fernanda Augusto, Teresa GuardaFuentes:googlescopusGeographic marketing intelligence: GMI model
Conference ObjectAbstract: Nowadays, an organization to maintain and/or adjust competitive advantage over its competitors needsPalabras claves:Geocodification, Geographic information systems, Market Intelligence, Spatial Data WarehouseAutores:Maria Fernanda Augusto, Teresa GuardaFuentes:googlescopusInexpensive marketing tools for SMEs
Conference ObjectAbstract: Today small and medium-sized enterprises (SMEs) play a key role in the economy and are considered thPalabras claves:competitive advantage, Costumer segmentation, Database marketing, GEOMARKETING, RFM modelAutores:Datzania Villao, Luis Miguel Mazón, Marcelo Leon, Maria Fernanda Augusto, Teresa Guarda, Vitor J.A., Yovany Salazar EstradaFuentes:googlescopusMarketing knowledge management model
Conference ObjectAbstract: Database marketing (DBM) refers to the use of information databases to support marketing activitiesPalabras claves:Business intelligence, Data Mining, Database marketing, Knowledge discovery from databasesAutores:Jacqueline Bacilio, Marcelo Leon, Maria Fernanda Augusto, Teresa Guarda, Vaca H.P., Walter Orozco, Washington Torres, Washington Torres G.Fuentes:googlescopusPervasive business intelligence as a competitive advantage
Conference ObjectAbstract: Today the strategic significance of information is fundamental to any organization. With the intensiPalabras claves:Business intelligence, business intelligence systems, competitive advantage, Data Mining, Pervasive systems, Process miningAutores:Filipe Jorge Mota Pinto, Geovanni Ninahualpa Quiña, Iván Fernando Palacios-Orejuela, Juan Pablo Cordova, Maria Fernanda Augusto, Teresa GuardaFuentes:scopusPervasive business intelligence: A key success factor for business
ArticleAbstract: Today the strategic significance of information is fundamental to any organization. With the intensiPalabras claves:Autores:Datzania Villao, Filipe Jorge Mota Pinto, Marcelo Leon, Maria Fernanda Augusto, Óscar Barrionuevo, Teresa GuardaFuentes:scopus