Mostrando 3 resultados de: 3
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Subtipo de publicación
Conference Object(3)
Publisher
Advances in Intelligent Systems and Computing(1)
CEUR Workshop Proceedings(1)
Smart Innovation, Systems and Technologies(1)
Área de conocimiento
Marketing(3)
Geographic marketing intelligence: GMI model
Conference ObjectAbstract: Nowadays, an organization to maintain and/or adjust competitive advantage over its competitors needsPalabras claves:Geocodification, Geographic information systems, Market Intelligence, Spatial Data WarehouseAutores:Maria Fernanda Augusto, Teresa GuardaFuentes:googlescopusInexpensive marketing tools for SMEs
Conference ObjectAbstract: Today small and medium-sized enterprises (SMEs) play a key role in the economy and are considered thPalabras claves:competitive advantage, Costumer segmentation, Database marketing, GEOMARKETING, RFM modelAutores:Datzania Villao, Luis Miguel Mazón, Marcelo Leon, Maria Fernanda Augusto, Teresa Guarda, Vitor J.A., Yovany Salazar EstradaFuentes:googlescopusThe Impact of TikTok on Digital Marketing
Conference ObjectAbstract: Social media currently has a high number of users, resulting in changes in behavior and relationshipPalabras claves:audience, digital marketing, influencers, Social media, TikTokerAutores:Lopes I.M., Luis Miguel Mazón, Maria Fernanda Augusto, Oliveira P., Teresa Guarda, Vitor J.A.Fuentes:scopus