Mostrando 10 resultados de: 13
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Advances in Intelligent Systems and Computing(5)
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Iberian Conference on Information Systems and Technologies, CISTI(1)
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scopus(13)
ChatBots and Business Strategy
Conference ObjectAbstract: New technologies emerge every day, and existing ones are improving. Due to this improvement, chatbotPalabras claves:Artificial Intelligence, business strategy, ChatBot, Machine learning, Natural Language processing, Neural networksAutores:Maria Fernanda Augusto, Teresa GuardaFuentes:googlescopusCompetitive advantage in e-commerce: The case of database marketing
Conference ObjectAbstract: In the contemporary competitive environment, the way that organizations generate, manipulate, selectPalabras claves:competitive advantage, Database marketing, E-CommerceAutores:Maria Fernanda Augusto, Silva C., Teresa GuardaFuentes:googlescopusDatabase marketing tools for SMEs: The case of RFM model
Conference ObjectAbstract: Small and medium-sized enterprises (SMEs) are the engines of global economic growth. In the today coPalabras claves:Database marketing, RFM model, smes, Ve advantageAutores:Costa A., Lourenço J., Maria Fernanda Augusto, Silva C., Sousa A., Teresa GuardaFuentes:googlescopusGeographic market intelligence as a competitive advantage
Conference ObjectAbstract: Advances in information and communication technologies are providing more and more alternative waysPalabras claves:competitive advantage, crowdsourcing, Geographic information systems, GEOMARKETING, Spatial Data WarehousesAutores:Lopes I.M., Maria Fernanda Augusto, Teresa GuardaFuentes:googlescopusGeographic marketing intelligence: GMI model
Conference ObjectAbstract: Nowadays, an organization to maintain and/or adjust competitive advantage over its competitors needsPalabras claves:Geocodification, Geographic information systems, Market Intelligence, Spatial Data WarehouseAutores:Maria Fernanda Augusto, Teresa GuardaFuentes:googlescopusInexpensive marketing tools for SMEs
Conference ObjectAbstract: Today small and medium-sized enterprises (SMEs) play a key role in the economy and are considered thPalabras claves:competitive advantage, Costumer segmentation, Database marketing, GEOMARKETING, RFM modelAutores:Datzania Villao, Luis Miguel Mazón, Marcelo Leon, Maria Fernanda Augusto, Teresa Guarda, Vitor J.A., Yovany Salazar EstradaFuentes:googlescopusMarketing knowledge management model
Conference ObjectAbstract: Database marketing (DBM) refers to the use of information databases to support marketing activitiesPalabras claves:Business intelligence, Data Mining, Database marketing, Knowledge discovery from databasesAutores:Jacqueline Bacilio, Marcelo Leon, Maria Fernanda Augusto, Teresa Guarda, Vaca H.P., Walter Orozco, Washington Torres, Washington Torres G.Fuentes:googlescopusMobile Communication Systems: Evolution and Security
Conference ObjectAbstract: With the evolution and popularization of mobile communication systems, especially for access to dataPalabras claves:G technologies, Mobile communications, security, telecommunicationsAutores:Lilian Molina Benavides, Lopes I.M., Maria Fernanda Augusto, Rocha Á., Teresa Guarda, Vitor J.A.Fuentes:googlescopusMobile crowdsensing privacy
Conference ObjectAbstract: Information and communication technologies have been evolving rapidly, providing more and more alterPalabras claves:IOT, Mobile Crowdsensing, privacy, sensingAutores:Lopes I.M., Maria Fernanda Augusto, Teresa GuardaFuentes:googlescopusPervasive smart destinations
Conference ObjectAbstract: In the current competitive environment, the maturation of worldwide markets, lead companies to rethiPalabras claves:beacons, Cloud service, Mobil technologies, Pervasive smart destination, Proximity based technology, Smart DestinationsAutores:Lidice Haz, Maria Fernanda Augusto, Teresa Guarda, Vitor J.A.Fuentes:googlescopus