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Beyond window signs: Understanding the affect-based effects of window signs on store patronage intentions
ArticleAbstract: Store managers commonly use window signs to decorate their stores and, more importantly, to communicPalabras claves:place identity, store environmental stimuli, store patronage intention, window signsAutores:Franklin Velasco VizcaínoFuentes:googlescopusA meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance
ArticleAbstract: We aim to resolve the mixed findings on the effectiveness of anthropomorphic appeals in generating pPalabras claves:Anthropomorphism, Experience versus search products, Meta-analysis, Uncertainty avoidanceAutores:Franklin Velasco Vizcaíno, Janakiraman N., Yang Z.Fuentes:googlescopusKey Factors that Influence Consumer Preferences for Natural-Hyped Products
ArticleAbstract: Natural-hyped products are receiving greater attention from and acceptance by consumers worldwide. EPalabras claves:cannabis, hemp-based products, natural-hyped products, optimum stimulation level, perceived naturalnessAutores:Franklin Velasco Vizcaíno, Juan J. Cardenas, Marcelo Cárdenas Cárdenas, Martin S.L.Fuentes:googlescopusThe battle between brands and nutritional labels: How brand familiarity decreases consumers' alertness toward traffic light nutritional labels
ArticleAbstract: Public policy makers from around the world (e.g., United Kingdom, Ecuador, and Chile) have launchedPalabras claves:Familiar brands, Food choices, Marketing public policy, Traffic light nutritional labelsAutores:Alexandra Velasco, Franklin Velasco VizcaínoFuentes:googlescopus