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Beyond window signs: Understanding the affect-based effects of window signs on store patronage intentions
ArticleAbstract: Store managers commonly use window signs to decorate their stores and, more importantly, to communicPalabras claves:place identity, store environmental stimuli, store patronage intention, window signsAutores:Franklin Velasco VizcaínoFuentes:googlescopusPersonalized service and brand equity in family business: A dyadic investigation
ArticleAbstract: Family business owners are crucial in building personal relationships with customers and in supportiPalabras claves:Brand Equity, Collective organizational citizenship behavior, Family business owners, Job demands-re-sources theory, Personalized services, Work overloadAutores:Alonso-Dos-santos M., Contreras O.L., Franklin Velasco Vizcaíno, Lanchimba CintyaFuentes:googlescopusKey Factors that Influence Consumer Preferences for Natural-Hyped Products
ArticleAbstract: Natural-hyped products are receiving greater attention from and acceptance by consumers worldwide. EPalabras claves:cannabis, hemp-based products, natural-hyped products, optimum stimulation level, perceived naturalnessAutores:Franklin Velasco Vizcaíno, Juan J. Cardenas, Marcelo Cárdenas Cárdenas, Martin S.L.Fuentes:googlescopusThe battle between brands and nutritional labels: How brand familiarity decreases consumers' alertness toward traffic light nutritional labels
ArticleAbstract: Public policy makers from around the world (e.g., United Kingdom, Ecuador, and Chile) have launchedPalabras claves:Familiar brands, Food choices, Marketing public policy, Traffic light nutritional labelsAutores:Alexandra Velasco, Franklin Velasco VizcaínoFuentes:googlescopusThe effect of articulation in sports posters on betting behavior
ArticleAbstract: Several studies argue that sponsorship promotes and normalizes gambling behavior because commercialPalabras claves:Autores:Alonso-Dos-santos M., Franklin Velasco Vizcaíno, Mohammadi S.Fuentes:googlescopusThe influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process
ArticleAbstract: In the context of international sports tournaments, fans’ feelings of patriotism and fans’ acquisitiPalabras claves:FIFA World Cup, Patriotism, social media engagement, sponsorship activation, sponsor’s image transferAutores:Alonso-Dos-santos M., Franklin Velasco Vizcaíno, Pérez Campos C.Fuentes:googlescopus