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Mental Health Factors That Guide Individuals to Engage in Overconsumption Behavior During the COVID-19 Pandemic: A Cross-Cultural Study Between USA and Ecuador
ArticleAbstract: Background: This study tests a framework that examines the role of several mental health factors (moPalabras claves:covid-19, Culture, health consciousness, hoarding activity, individualism—collectivism, overconsumption, wellbeingAutores:Franklin Velasco Vizcaíno, Juan Pablo Díaz-Sánchez, Lanchimba Cintya, Paz Y.Miño MarielFuentes:googlescopusThe influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process
ArticleAbstract: In the context of international sports tournaments, fans’ feelings of patriotism and fans’ acquisitiPalabras claves:FIFA World Cup, Patriotism, social media engagement, sponsorship activation, sponsor’s image transferAutores:Alonso-Dos-santos M., Franklin Velasco Vizcaíno, Pérez Campos C.Fuentes:googlescopus