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A look at the social entrepreneur: the effects of resilience and power distance personality traits on consumers’ perceptions of corporate social sustainability
ArticleAbstract: This research investigates how two personality traits common to entrepreneurs permeate their businesPalabras claves:entrepreneurship, Hierarchical linear modeling, personality traits, power distance, resilience, SustainabilityAutores:Franklin Velasco Vizcaíno, Juan J. Cardenas, Marcelo Cárdenas CárdenasFuentes:googlescopusEmployees’ attitudes toward corporate social responsibility programs: The influence of corporate frugality and polychronicity organizational capabilities
ArticleAbstract: Frontline employees must believe in corporate social responsibility (CSR) programs if they are to acPalabras claves:Corporate frugality, Corporate social responsibility, Frontline employees, organizational citizenship behavior, Polychronicity, Servant leadershipAutores:Franklin Velasco Vizcaíno, Juan J. Cardenas, Marcelo Cárdenas Cárdenas, Martin S.L.Fuentes:googlescopusPersonalized service and brand equity in family business: A dyadic investigation
ArticleAbstract: Family business owners are crucial in building personal relationships with customers and in supportiPalabras claves:Brand Equity, Collective organizational citizenship behavior, Family business owners, Job demands-re-sources theory, Personalized services, Work overloadAutores:Alonso-Dos-santos M., Contreras O.L., Franklin Velasco Vizcaíno, Lanchimba CintyaFuentes:googlescopusKey Factors that Influence Consumer Preferences for Natural-Hyped Products
ArticleAbstract: Natural-hyped products are receiving greater attention from and acceptance by consumers worldwide. EPalabras claves:cannabis, hemp-based products, natural-hyped products, optimum stimulation level, perceived naturalnessAutores:Franklin Velasco Vizcaíno, Juan J. Cardenas, Marcelo Cárdenas Cárdenas, Martin S.L.Fuentes:googlescopusPortrait of Boredom Among Athletes and Its Implications in Sports Management: A Multi-Method Approach
ArticleAbstract: There is a common misconception that elite athletes enjoy their sports activities so much that theyPalabras claves:athlete performance, Boredom, Brand loyalty, emotions, overconsumption, sports managementAutores:Franklin Velasco Vizcaíno, Rafael JordaFuentes:googlescopusThe battle between brands and nutritional labels: How brand familiarity decreases consumers' alertness toward traffic light nutritional labels
ArticleAbstract: Public policy makers from around the world (e.g., United Kingdom, Ecuador, and Chile) have launchedPalabras claves:Familiar brands, Food choices, Marketing public policy, Traffic light nutritional labelsAutores:Alexandra Velasco, Franklin Velasco VizcaínoFuentes:googlescopusThe influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process
ArticleAbstract: In the context of international sports tournaments, fans’ feelings of patriotism and fans’ acquisitiPalabras claves:FIFA World Cup, Patriotism, social media engagement, sponsorship activation, sponsor’s image transferAutores:Alonso-Dos-santos M., Franklin Velasco Vizcaíno, Pérez Campos C.Fuentes:googlescopusThe role of i-deals negotiated by small business managers in job satisfaction and firm performance: Do company ethics matter?
ArticleAbstract: Scant studies have examined the chain of positive effects of idiosyncratic deals (i-deals) in organiPalabras claves:Ethical climate, Idiosyncratic deals, Job Satisfaction, performance, Psychological capital, Small business managersAutores:Franklin Velasco Vizcaíno, Jaramillo F., Martin S.L.Fuentes:googlescopus