Mostrando 7 resultados de: 7
Filtros aplicados
Subtipo de publicación
Article(7)
Publisher
Frontiers in Psychology(1)
Humanities and Social Sciences Communications(1)
International Entrepreneurship and Management Journal(1)
Journal of Business Research(1)
Journal of Consumer Affairs(1)
Área temáticas
Dirección general(3)
Grupos de personas(2)
Juegos y deportes al aire libre(2)
Cultura e instituciones(1)
Economía(1)
Beyond window signs: Understanding the affect-based effects of window signs on store patronage intentions
ArticleAbstract: Store managers commonly use window signs to decorate their stores and, more importantly, to communicPalabras claves:place identity, store environmental stimuli, store patronage intention, window signsAutores:Franklin Velasco VizcaínoFuentes:googlescopusA look at the social entrepreneur: the effects of resilience and power distance personality traits on consumers’ perceptions of corporate social sustainability
ArticleAbstract: This research investigates how two personality traits common to entrepreneurs permeate their businesPalabras claves:entrepreneurship, Hierarchical linear modeling, personality traits, power distance, resilience, SustainabilityAutores:Franklin Velasco Vizcaíno, Juan J. Cardenas, Marcelo Cárdenas CárdenasFuentes:googlescopusA meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance
ArticleAbstract: We aim to resolve the mixed findings on the effectiveness of anthropomorphic appeals in generating pPalabras claves:Anthropomorphism, Experience versus search products, Meta-analysis, Uncertainty avoidanceAutores:Franklin Velasco Vizcaíno, Janakiraman N., Yang Z.Fuentes:googlescopusVaping and dynamic risk construction: Toward a model of adolescent risk-related schema development
ArticleAbstract: Adolescents experience vulnerability because their brains are not fully developed and they have limiPalabras claves:Autores:Franklin Velasco Vizcaíno, Tanner E.C., Tanner J.F., Yang Z.Fuentes:googlescopusPortrait of Boredom Among Athletes and Its Implications in Sports Management: A Multi-Method Approach
ArticleAbstract: There is a common misconception that elite athletes enjoy their sports activities so much that theyPalabras claves:athlete performance, Boredom, Brand loyalty, emotions, overconsumption, sports managementAutores:Franklin Velasco Vizcaíno, Rafael JordaFuentes:googlescopusThe effect of articulation in sports posters on betting behavior
ArticleAbstract: Several studies argue that sponsorship promotes and normalizes gambling behavior because commercialPalabras claves:Autores:Alonso-Dos-santos M., Franklin Velasco Vizcaíno, Mohammadi S.Fuentes:googlescopusThe influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process
ArticleAbstract: In the context of international sports tournaments, fans’ feelings of patriotism and fans’ acquisitiPalabras claves:FIFA World Cup, Patriotism, social media engagement, sponsorship activation, sponsor’s image transferAutores:Alonso-Dos-santos M., Franklin Velasco Vizcaíno, Pérez Campos C.Fuentes:googlescopus