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Case Studies on Food Experiences in Marketing, Retail, and Events(1)
Consumer Behavior in Tourism and Hospitality(1)
Elevating the boutique appeal: generating a sense of place in luxury hospitality through virtual tours
ArticleAbstract: Purpose: Place identity refers to the combination of physical setting, social interactions, emotionsPalabras claves:Advertising appeal, Boutique concept, Hospitality service, place identity, value co-creation, Virtual tourAutores:Attila Pohlmann, Franklin Velasco Vizcaíno, Guerra-Leal E.M., Sepulveda C.J.Fuentes:googlescopus“We have our style!" Optimizing food experiences in personalized catering boutique concepts
Book PartAbstract: Restaurant innovativeness and the experiential qualities of service are important factors in the hosPalabras claves:Boutique concept, Customer participation, Luxury catering, Restaurant innovativeness, Service experience, Social events, Value cocreationAutores:Attila Pohlmann, Franklin Velasco Vizcaíno, Mauricio CepedaFuentes:googlescopus