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Beyond window signs: Understanding the affect-based effects of window signs on store patronage intentions
ArticleAbstract: Store managers commonly use window signs to decorate their stores and, more importantly, to communicPalabras claves:place identity, store environmental stimuli, store patronage intention, window signsAutores:Franklin Velasco VizcaínoFuentes:googlescopusElevating the boutique appeal: generating a sense of place in luxury hospitality through virtual tours
ArticleAbstract: Purpose: Place identity refers to the combination of physical setting, social interactions, emotionsPalabras claves:Advertising appeal, Boutique concept, Hospitality service, place identity, value co-creation, Virtual tourAutores:Attila Pohlmann, Franklin Velasco Vizcaíno, Guerra-Leal E.M., Sepulveda C.J.Fuentes:googlescopus