Mostrando 9 resultados de: 9
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Journal of Business Research(3)
Case Studies on Food Experiences in Marketing, Retail, and Events(1)
Frontiers in Public Health(1)
Humanities and Social Sciences Communications(1)
International Entrepreneurship and Management Journal(1)
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ODS 12: Producción y consumo responsables(8)
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Employees’ attitudes toward corporate social responsibility programs: The influence of corporate frugality and polychronicity organizational capabilities
ArticleAbstract: Frontline employees must believe in corporate social responsibility (CSR) programs if they are to acPalabras claves:Corporate frugality, Corporate social responsibility, Frontline employees, organizational citizenship behavior, Polychronicity, Servant leadershipAutores:Franklin Velasco Vizcaíno, Juan J. Cardenas, Marcelo Cárdenas Cárdenas, Martin S.L.Fuentes:googlescopusA look at the social entrepreneur: the effects of resilience and power distance personality traits on consumers’ perceptions of corporate social sustainability
ArticleAbstract: This research investigates how two personality traits common to entrepreneurs permeate their businesPalabras claves:entrepreneurship, Hierarchical linear modeling, personality traits, power distance, resilience, SustainabilityAutores:Franklin Velasco Vizcaíno, Juan J. Cardenas, Marcelo Cárdenas CárdenasFuentes:googlescopusA meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance
ArticleAbstract: We aim to resolve the mixed findings on the effectiveness of anthropomorphic appeals in generating pPalabras claves:Anthropomorphism, Experience versus search products, Meta-analysis, Uncertainty avoidanceAutores:Franklin Velasco Vizcaíno, Janakiraman N., Yang Z.Fuentes:googlescopusMental Health Factors That Guide Individuals to Engage in Overconsumption Behavior During the COVID-19 Pandemic: A Cross-Cultural Study Between USA and Ecuador
ArticleAbstract: Background: This study tests a framework that examines the role of several mental health factors (moPalabras claves:covid-19, Culture, health consciousness, hoarding activity, individualism—collectivism, overconsumption, wellbeingAutores:Franklin Velasco Vizcaíno, Juan Pablo Díaz-Sánchez, Lanchimba Cintya, Paz Y.Miño MarielFuentes:googlescopusPersonalized service and brand equity in family business: A dyadic investigation
ArticleAbstract: Family business owners are crucial in building personal relationships with customers and in supportiPalabras claves:Brand Equity, Collective organizational citizenship behavior, Family business owners, Job demands-re-sources theory, Personalized services, Work overloadAutores:Alonso-Dos-santos M., Contreras O.L., Franklin Velasco Vizcaíno, Lanchimba CintyaFuentes:googlescopusThe battle between brands and nutritional labels: How brand familiarity decreases consumers' alertness toward traffic light nutritional labels
ArticleAbstract: Public policy makers from around the world (e.g., United Kingdom, Ecuador, and Chile) have launchedPalabras claves:Familiar brands, Food choices, Marketing public policy, Traffic light nutritional labelsAutores:Alexandra Velasco, Franklin Velasco VizcaínoFuentes:googlescopusThe effect of articulation in sports posters on betting behavior
ArticleAbstract: Several studies argue that sponsorship promotes and normalizes gambling behavior because commercialPalabras claves:Autores:Alonso-Dos-santos M., Franklin Velasco Vizcaíno, Mohammadi S.Fuentes:googlescopusThe influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process
ArticleAbstract: In the context of international sports tournaments, fans’ feelings of patriotism and fans’ acquisitiPalabras claves:FIFA World Cup, Patriotism, social media engagement, sponsorship activation, sponsor’s image transferAutores:Alonso-Dos-santos M., Franklin Velasco Vizcaíno, Pérez Campos C.Fuentes:googlescopus“We have our style!" Optimizing food experiences in personalized catering boutique concepts
Book PartAbstract: Restaurant innovativeness and the experiential qualities of service are important factors in the hosPalabras claves:Boutique concept, Customer participation, Luxury catering, Restaurant innovativeness, Service experience, Social events, Value cocreationAutores:Attila Pohlmann, Franklin Velasco Vizcaíno, Mauricio CepedaFuentes:googlescopus