The battle between brands and nutritional labels: How brand familiarity decreases consumers' alertness toward traffic light nutritional labels

Article

Abstract: Public policy makers from around the world (e.g., United Kingdom, Ecuador, and Chile) have launched

Palabras claves:

Familiar brands, Food choices, Marketing public policy, Traffic light nutritional labels

Autores:

Alexandra Velasco, Franklin Velasco Vizcaíno

Fuentes:

google

scopus