Mostrando 3 resultados de: 3
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Publisher
Case Studies on Food Experiences in Marketing, Retail, and Events(1)
Frontiers in Psychology(1)
Sport in Society(1)
Portrait of Boredom Among Athletes and Its Implications in Sports Management: A Multi-Method Approach
ArticleAbstract: There is a common misconception that elite athletes enjoy their sports activities so much that theyPalabras claves:athlete performance, Boredom, Brand loyalty, emotions, overconsumption, sports managementAutores:Franklin Velasco Vizcaíno, Rafael JordaFuentes:googlescopus“We have our style!" Optimizing food experiences in personalized catering boutique concepts
Book PartAbstract: Restaurant innovativeness and the experiential qualities of service are important factors in the hosPalabras claves:Boutique concept, Customer participation, Luxury catering, Restaurant innovativeness, Service experience, Social events, Value cocreationAutores:Attila Pohlmann, Franklin Velasco Vizcaíno, Mauricio CepedaFuentes:googlescopusThe influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process
ArticleAbstract: In the context of international sports tournaments, fans’ feelings of patriotism and fans’ acquisitiPalabras claves:FIFA World Cup, Patriotism, social media engagement, sponsorship activation, sponsor’s image transferAutores:Alonso-Dos-santos M., Franklin Velasco Vizcaíno, Pérez Campos C.Fuentes:googlescopus