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Journal of Business Research(2)
International Entrepreneurship and Management Journal(1)
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A look at the social entrepreneur: the effects of resilience and power distance personality traits on consumers’ perceptions of corporate social sustainability
ArticleAbstract: This research investigates how two personality traits common to entrepreneurs permeate their businesPalabras claves:entrepreneurship, Hierarchical linear modeling, personality traits, power distance, resilience, SustainabilityAutores:Franklin Velasco Vizcaíno, Juan J. Cardenas, Marcelo Cárdenas CárdenasFuentes:googlescopusA meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance
ArticleAbstract: We aim to resolve the mixed findings on the effectiveness of anthropomorphic appeals in generating pPalabras claves:Anthropomorphism, Experience versus search products, Meta-analysis, Uncertainty avoidanceAutores:Franklin Velasco Vizcaíno, Janakiraman N., Yang Z.Fuentes:googlescopusEmployees’ attitudes toward corporate social responsibility programs: The influence of corporate frugality and polychronicity organizational capabilities
ArticleAbstract: Frontline employees must believe in corporate social responsibility (CSR) programs if they are to acPalabras claves:Corporate frugality, Corporate social responsibility, Frontline employees, organizational citizenship behavior, Polychronicity, Servant leadershipAutores:Franklin Velasco Vizcaíno, Juan J. Cardenas, Marcelo Cárdenas Cárdenas, Martin S.L.Fuentes:googlescopusPersonalized service and brand equity in family business: A dyadic investigation
ArticleAbstract: Family business owners are crucial in building personal relationships with customers and in supportiPalabras claves:Brand Equity, Collective organizational citizenship behavior, Family business owners, Job demands-re-sources theory, Personalized services, Work overloadAutores:Alonso-Dos-santos M., Contreras O.L., Franklin Velasco Vizcaíno, Lanchimba CintyaFuentes:googlescopus