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A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance
ArticleAbstract: We aim to resolve the mixed findings on the effectiveness of anthropomorphic appeals in generating pPalabras claves:Anthropomorphism, Experience versus search products, Meta-analysis, Uncertainty avoidanceAutores:Franklin Velasco Vizcaíno, Janakiraman N., Yang Z.Fuentes:googlescopusEmployees’ attitudes toward corporate social responsibility programs: The influence of corporate frugality and polychronicity organizational capabilities
ArticleAbstract: Frontline employees must believe in corporate social responsibility (CSR) programs if they are to acPalabras claves:Corporate frugality, Corporate social responsibility, Frontline employees, organizational citizenship behavior, Polychronicity, Servant leadershipAutores:Franklin Velasco Vizcaíno, Juan J. Cardenas, Marcelo Cárdenas Cárdenas, Martin S.L.Fuentes:googlescopusThe battle between brands and nutritional labels: How brand familiarity decreases consumers' alertness toward traffic light nutritional labels
ArticleAbstract: Public policy makers from around the world (e.g., United Kingdom, Ecuador, and Chile) have launchedPalabras claves:Familiar brands, Food choices, Marketing public policy, Traffic light nutritional labelsAutores:Alexandra Velasco, Franklin Velasco VizcaínoFuentes:googlescopusThe role of i-deals negotiated by small business managers in job satisfaction and firm performance: Do company ethics matter?
ArticleAbstract: Scant studies have examined the chain of positive effects of idiosyncratic deals (i-deals) in organiPalabras claves:Ethical climate, Idiosyncratic deals, Job Satisfaction, performance, Psychological capital, Small business managersAutores:Franklin Velasco Vizcaíno, Jaramillo F., Martin S.L.Fuentes:googlescopus