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Journal of Research in Marketing and Entrepreneurship(1)
Marketing in Latin America and the Caribbean: Contemporary Case Studies(1)
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Alimentación y bebidas(1)
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scopus(2)
Paragons of sustainability: transforming luxury markets through value-in-impact. Insights from an Ecuadorian artisan chocolate case study
ArticleAbstract: Purpose: Associated with status, excess and wastefulness, the consumption of luxury is perceived asPalabras claves:Institutions, Luxury marketing, Marketing/entrepreneurship interface, Service-dominant logic, Strong vs weak sustainability, SustainabilityAutores:Attila Pohlmann, Diego Grijalva, Fabrizio Noboa, Johanna AndrangoFuentes:scopusTO'AK chocolate
Book PartAbstract:Palabras claves:Autores:Diego Grijalva, Fabrizio N.S., Johanna AndrangoFuentes:scopus