Paragons of sustainability: transforming luxury markets through value-in-impact. Insights from an Ecuadorian artisan chocolate case study

Article

Abstract: Purpose: Associated with status, excess and wastefulness, the consumption of luxury is perceived as

Palabras claves:

Institutions, Luxury marketing, Marketing/entrepreneurship interface, Service-dominant logic, Strong vs weak sustainability, Sustainability

Autores:

Attila Pohlmann, Diego Grijalva, Fabrizio Noboa, Johanna Andrango

Fuentes:

scopus