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Paragons of sustainability: transforming luxury markets through value-in-impact. Insights from an Ecuadorian artisan chocolate case study
ArticleAbstract: Purpose: Associated with status, excess and wastefulness, the consumption of luxury is perceived asPalabras claves:Institutions, Luxury marketing, Marketing/entrepreneurship interface, Service-dominant logic, Strong vs weak sustainability, SustainabilityAutores:Attila Pohlmann, Diego Grijalva, Fabrizio Noboa, Johanna AndrangoFuentes:scopusWhat Drives Importer Opportunism? Learning from a Developing Country in Latin America
ArticleAbstract: This research integrates transaction cost and relational exchange theories to depict a more nuancedPalabras claves:inter-organizational trust, Interpersonal trust, Opportunism, Power, specific assetsAutores:Ahamed A.J., Fabrizio Noboa, Stump R.L.Fuentes:googlescopus