Mostrando 3 resultados de: 3
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Case Studies on Food Experiences in Marketing, Retail, and Events(1)
Critical Studies in Men's Fashion(1)
Journal of Research in Marketing and Entrepreneurship(1)
Paragons of sustainability: transforming luxury markets through value-in-impact. Insights from an Ecuadorian artisan chocolate case study
ArticleAbstract: Purpose: Associated with status, excess and wastefulness, the consumption of luxury is perceived asPalabras claves:Institutions, Luxury marketing, Marketing/entrepreneurship interface, Service-dominant logic, Strong vs weak sustainability, SustainabilityAutores:Attila Pohlmann, Diego Grijalva, Fabrizio Noboa, Johanna AndrangoFuentes:scopusReconciling hyperconsumerism and sustainability in the island ecosystem: A photo essay of men’s street fashion in Honolulu
ArticleAbstract: This visual study explores men’s street fashions in Honolulu, Hawai’i. Due to their geographical remPalabras claves:Consumerism, Hawaii, Hyperconsumption, Hypermodernity, Island ecosystem, Photo essay, Street fashion, SustainabilityAutores:Attila PohlmannFuentes:scopus“We have our style!" Optimizing food experiences in personalized catering boutique concepts
Book PartAbstract: Restaurant innovativeness and the experiential qualities of service are important factors in the hosPalabras claves:Boutique concept, Customer participation, Luxury catering, Restaurant innovativeness, Service experience, Social events, Value cocreationAutores:Attila Pohlmann, Franklin Velasco Vizcaíno, Mauricio CepedaFuentes:googlescopus