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Better than sex: further development and validation of the consumption gender scale
ArticleAbstract: Purpose: Biological sex is an important segmenting variable in marketing. Yet its ability to meaningPalabras claves:Fluid gender, Gender Identity, Gender schema theory, Market Segmentation, Media planning, Psychological scale developmentAutores:Attila Pohlmann, Chen Q.Fuentes:scopusStumbling into sustainability: The effectual marketing approach of Ecuadorian entrepreneurs to reframe masculinity and accelerate the adoption of slow fashion
ArticleAbstract: The prevalent business model of fast fashion has received widespread criticism for being antitheticaPalabras claves:Alternative masculinity, Effectuation, entrepreneurship, Fast fashion, Hegemonic masculinity, Slow fashion, SustainabilityAutores:Attila Pohlmann, Rodrigo Muñoz-ValenciaFuentes:scopus