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Appetite(1)
Digital Advertising: Theory and Research, Third Edition(1)
Journal of Consumer Marketing(1)
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Psicología diferencial y del desarrollo(1)
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scopus(3)
Better than sex: further development and validation of the consumption gender scale
ArticleAbstract: Purpose: Biological sex is an important segmenting variable in marketing. Yet its ability to meaningPalabras claves:Fluid gender, Gender Identity, Gender schema theory, Market Segmentation, Media planning, Psychological scale developmentAutores:Attila Pohlmann, Chen Q.Fuentes:scopusEasy loving: Understanding affect in social media
Book PartAbstract:Palabras claves:Autores:Attila Pohlmann, Chen Q.Fuentes:scopusThe taste of compassion: Influencing meat attitudes with interhuman and interspecies moral appeals
ArticleAbstract: Consumers of meat products are generally shielded from the moral dissonance associated with the killPalabras claves:Carnism, Ethical consumption, Gender identity threat, Meat paradox, Moral self-concept, Psychic costAutores:Attila PohlmannFuentes:scopus